Czech wine consumers: maturing with age?

Show simple item record
dc.contributor.authorAnchor, John R.
dc.contributor.authorLacinová, Tereza
dc.date.accessioned2016-01-22T09:09:12Z
dc.date.available2016-01-22T09:09:12Z
dc.date.issued2015
dc.description.abstract-translatedThe purpose of this study is to identify the most important motivations for drinking wine and the factors in fl uencing wine purchase in the Czech Republic and to ascertain if there are signi fi cant differences between genders and age groups. An online survey was conducted, using e-mail and social networks, of wine consumers in one of the 14 regions of the Czech Republic. This resulted in a sample of n=237. Spearman’s correlation test was conducted to fi nd correlations between wine consumption and age and the chi-square test for differences between genders. Four motivations were found to be signi fi cantly correlated with age – to be sociable, to be respected, because wine is considered healthy and because it belongs with a nice meal, as well as seven factors affecting wine purchase – label, provenance, brand/producer, vintage, design of the bottle, recommendations of salesperson and a preference for the lowest priced wines. As the majority of respondents came from one of the 14 Czech regions, generalizations for the whole Czech Republic cannot be made. It is recommended that future work should include more complex segmentation. This paper contributes to the literature by exploring the Czech wine market, where very little research has been conducted so far, as well as by exploring the in fl uence of age on the motivation for wine consumption.en
dc.format14 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2015, č. 1, s. 169-182.cs
dc.identifier.doidx.doi.org/10.15240/tul/001/2015-1-013
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://www.ekonomie-management.cz/download/1426013212_e2ea/13_CZECH+WINE+CONSUMERS+MATURING+WITH+AGE.pdf
dc.identifier.urihttp://hdl.handle.net/11025/17595
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.rights.accessopenAccessen
dc.subjectspotřeba vínacs
dc.subjectchování zákazníkůcs
dc.subjectČeská republikacs
dc.subject.translatedwine consumptionen
dc.subject.translatedconsumer behavioren
dc.subject.translatedCzech republicen
dc.titleCzech wine consumers: maturing with age?en
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

Files

Original bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
13_CZECH WINE CONSUMERS MATURING WITH AGE.pdf
Size:
897.81 KB
Format:
Adobe Portable Document Format
Description:
Plný text
Download
License bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Číslo 1 (2015)
Číslo 1 (2015)