The moderating influence of consumer demographics on the relationship between perceived CSR AND brand loyalty in the Romanian retail banking sector
Date issued
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
CSR, věrnost značce, spotřebitelská demografie, maloobchodní bankovnictví
Citation
E+M. Ekonomie a Management = Economics and Management. 2017, č. 4, s. 187-202.