Till death do us part. Do customers cheat on brands?

dc.contributor.authorKlepek, Martin
dc.contributor.authorToth, Lukas
dc.date.accessioned2024-12-04T10:01:06Z
dc.date.available2024-12-04T10:01:06Z
dc.date.issued2024
dc.format13 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.15240/tul/001/2024-5-008
dc.identifier.issn1212-3609 (print)
dc.identifier.issn2336-5064 (online)
dc.identifier.urihttp://hdl.handle.net/11025/57901
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.1en
dc.rights.accessopenAccessen
dc.subjectznačkacs
dc.subjectmarketingová strategiecs
dc.subjectvěrnost zákazníkůcs
dc.subjectduplication of purchasecs
dc.subjectnatural monopolycs
dc.subject.translatedbranden
dc.subject.translatedmarketing strategyen
dc.subject.translatedcustomer loyaltyen
dc.subject.translatedduplication of purchaseen
dc.subject.translatednatural monopolyen
dc.titleTill death do us part. Do customers cheat on brands?en
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer revieweden
dc.type.versionpublishedVersionen
local.files.count1*
local.files.size1690827*
local.has.filesyes*

Files

Original bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
9_EM_3_2024.pdf
Size:
1.61 MB
Format:
Adobe Portable Document Format
License bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
OPEN License Selector