Till death do us part. Do customers cheat on brands?
| dc.contributor.author | Klepek, Martin | |
| dc.contributor.author | Toth, Lukas | |
| dc.date.accessioned | 2024-12-04T10:01:06Z | |
| dc.date.available | 2024-12-04T10:01:06Z | |
| dc.date.issued | 2024 | |
| dc.format | 13 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.doi | https://doi.org/10.15240/tul/001/2024-5-008 | |
| dc.identifier.issn | 1212-3609 (print) | |
| dc.identifier.issn | 2336-5064 (online) | |
| dc.identifier.uri | http://hdl.handle.net/11025/57901 | |
| dc.language.iso | en | en |
| dc.publisher | Technická univerzita v Liberci | cs |
| dc.rights | CC BY-NC 4.1 | en |
| dc.rights.access | openAccess | en |
| dc.subject | značka | cs |
| dc.subject | marketingová strategie | cs |
| dc.subject | věrnost zákazníků | cs |
| dc.subject | duplication of purchase | cs |
| dc.subject | natural monopoly | cs |
| dc.subject.translated | brand | en |
| dc.subject.translated | marketing strategy | en |
| dc.subject.translated | customer loyalty | en |
| dc.subject.translated | duplication of purchase | en |
| dc.subject.translated | natural monopoly | en |
| dc.title | Till death do us part. Do customers cheat on brands? | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer reviewed | en |
| dc.type.version | publishedVersion | en |
| local.files.count | 1 | * |
| local.files.size | 1690827 | * |
| local.has.files | yes | * |
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