Section: Business Administration and Management more Strategic intangibles in small family firms: The mediating role of innovativeness in resource-constrained environments

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dc.contributor.authorHussain, Syed Amjad
dc.contributor.authorIqbal, Salman
dc.contributor.authorBures, Vladimir
dc.contributor.authorWaheed, Abdul
dc.contributor.authorDocekalova, Alzbeta
dc.contributor.authorZanker, Marek
dc.date.accessioned2026-06-03T08:45:28Z
dc.date.available2026-06-03T08:45:28Z
dc.date.issued2026
dc.description.abstract-translatedThis study addresses a critical gap in the literature by examining how family-based brand identity and entrepreneurial orientation (specifically, proactiveness and risk taking) influence the performance of small family firms operating in emerging markets. Grounded in the resource-based view (RBV), these constructs are conceptualized as strategic intangible resources that underpin competitive advantage. A cross-sectional survey of 460 privately held small family firms in Pakistan was conducted, using validated scales for family-based brand identity, entrepreneurial orientation (EO) dimensions, innovativeness, and performance. Following a pilot test, the data underwent confirmatory factor analysis and structural equation modeling (SEM) in AMOS 24.0 to assess direct and mediating relationships. The findings reveal that cultivating a family-based brand identity and entrepreneurial orientation significantly contributes to improved firm performance by recognizing the family as the brand and EO as family firm resources via the RBV, by assessing their impact on performance, and by mediating the effect of innovativeness. The study extends RBV theory through the identification of family-based brand identity and EO as firm-specific resources in small family firms and demonstrates innovativeness as a mediatoren
dc.description.sponsorshipThe research has been partially supported by the Faculty of Informatics and Management UHK specific research project 2108 Addressing Current Challenges in the Field of Smart Cities and Cybersecurity.
dc.format17 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.15240/tul/001/2026-2-009
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.orcidHussain, Syed Amjad 0000-0002-6719-0078
dc.identifier.orcidIqbal, Salman 0000-0001-6595-9288
dc.identifier.orcidBures, Vladimir 0000-0001-7788-7445
dc.identifier.orcidWaheed, Abdul 0000-0003-3199-1014
dc.identifier.orcidDocekalova, Alzbeta 0009-0007-3602-2841
dc.identifier.orcidZanker, Marek 0000-0002-2745-4868
dc.identifier.urihttp://hdl.handle.net/11025/68226
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.0en
dc.rights.accessopenAccessen
dc.subjectrodinná značkacs
dc.subjectpodnikatelská orientacecs
dc.subjectpodstupování rizikacs
dc.subjectproaktivitacs
dc.subjectinovativnostcs
dc.subjectpřístup založený na zdrojíchcs
dc.subject.translatedfamily brandingen
dc.subject.translatedentrepreneurial orientationen
dc.subject.translatedrisk-takingen
dc.subject.translatedproactivenessen
dc.subject.translatedinnovativenessen
dc.subject.translatedresource based viewen
dc.titleSection: Business Administration and Management more Strategic intangibles in small family firms: The mediating role of innovativeness in resource-constrained environmentsen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
local.files.count1*
local.files.size1294608*
local.has.filesyes*

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