Marketing tools in the era of digitization and their use in practice by family and other businesses
Files
Date issued
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
rodinný podnik, nerodinný podnik, trendové nástroje, marketingová vitalita, marketing 4.0, digitalizace
Citation
E+M. Ekonomie a Management = Economics and Management. 2020, roč. 23, č. 1, s. 199-214.