Vliv dětí na kupní rozhodování v rodině

dc.contributor.authorVávra, Oldřich
dc.contributor.authorZamazalová, Marcela
dc.date.accessioned2020-01-02T13:17:43Z
dc.date.available2020-01-02T13:17:43Z
dc.date.issued2019
dc.description.abstract-translatedChildren play an important role in a purchase decision process in a family. They have an influence on purchase decisions related in particular to products they can immediately consume and also to products with a lower price. The article is focused on the shopping and consumer behaviour in the family. The attention is primarily focused on the fact whether children can influence their parents in their purchasing decisions and how. Furthermore, it pays attention to several product categories and examines where the children influence is more significant. The influence of children on purchase decisions is particularly pronounced in encouraging parents to do the selection and purchase. There is a difference in the perception of the influence itself by parents and children. Children usually think they have more influence on decision making than their parents think.en
dc.format10 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, roč. 9, č. 1, s. 9-18.cs
dc.identifier.doihttps://doi.org/10.24132/jbt.2019.9.1.9_18
dc.identifier.issn1805-0603
dc.identifier.urihttps://drive.google.com/drive/folders/1dZB5BirhCU49ocRImaIko1yrKLhGVJD_
dc.identifier.urihttp://hdl.handle.net/11025/36166
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjectspotřebitelské chovánícs
dc.subjectrodinné rozhodovánícs
dc.subjectdětics
dc.subjectmarketingcs
dc.subjectnákupcs
dc.subject.translatedconsumer behaviouren
dc.subject.translatedfamily decision makingen
dc.subject.translatedchildrenen
dc.subject.translatedmarketingen
dc.subject.translatedpurchasingen
dc.titleVliv dětí na kupní rozhodování v rodiněcs
dc.title.alternativeThe influence of children on purchasing decisions in familyen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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