The impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam
| dc.contributor.author | Thi Hai Thuy, Ho | |
| dc.contributor.author | Hien Minh, Ha | |
| dc.date.accessioned | 2020-09-02T09:07:10Z | |
| dc.date.available | 2020-09-02T09:07:10Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract-translated | The topic of Corporate Social Responsibility (CSR) continues to be a great importance to firms in their businesses, especially when the goal of company brand development associated with CSR activities. The study consists of literature review on CSR theories, concepts of brand image and quantitative analysis of the relationship between them, based on quantitative analysis of a survey on generation Z’s perception of CSR practices and brand image of Co.opmart – a well-known supermarket chain in Viet Nam. Research results show that some CSR aspects have positive impacts on the brand image of the supermarket chain. | en |
| dc.format | 14 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 1, s. 31-44. | cs |
| dc.identifier.doi | https://doi.org/10.24132/jbt.202.10.1.31_44 | |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | https://drive.google.com/file/d/1u_C-QLM8wrYKqsL1jB6WdFBzuWlixCSn/view | |
| dc.identifier.uri | http://hdl.handle.net/11025/39592 | |
| dc.language.iso | en | en |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.rights.access | openAccess | en |
| dc.subject | společenská odpovědnost podniků | cs |
| dc.subject | image značky | cs |
| dc.subject | supermarket Co.op | cs |
| dc.subject | generace Z | cs |
| dc.subject | Vietnam | cs |
| dc.subject.translated | corporate social responsibility | en |
| dc.subject.translated | brand image | en |
| dc.subject.translated | Co.opmart supermarket | en |
| dc.subject.translated | generation Z | en |
| dc.subject.translated | Viet Nam | en |
| dc.title | The impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
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