Internal personnel marketing: a means of attracting and stabilizing expatriates in an international company

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dc.contributor.authorMyslivcová, Světlana
dc.contributor.authorPšeničková, Kristýna
dc.date.accessioned2022-02-25T06:21:10Z
dc.date.available2022-02-25T06:21:10Z
dc.date.issued2021
dc.description.abstract-translatedAbstract: It is not only the coronavirus crisis that has caused shortages on the labour market. The lack of workers has affected the Czech market across industries. Companies in the Czech Republic were already struggling with labour shortages before Covid-19. Companies are looking abroad for the employees they need, and are forced to use innovative approaches to attract them. The paper presents the results of quantitative research among expatriates conducted at one of the SKODA AUTO's plants that is a pillar of the Czech automotive industry. The aim of the research was to identify the degree of application of internal personnel marketing through a questionnaire survey. It further investigated why expatriate employees chose SKODA AUTO as their employer, what the source of information about a particular job there is, whether they perceive cultural differences in the workplace that may influence them, and other. Based on the research findings, the paper formulates recommendations, in theform of the 4Ps in personnel marketing, leading to the attraction and stabilization of foreign employees.en
dc.format11 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2021, roč. 11, č. 2, s. 3-13.cs
dc.identifier.doihttps://www.doi.org/10.24132/jbt.2021.11.2.3_13
dc.identifier.issn1805-0603
dc.identifier.urihttp://hdl.handle.net/11025/46989
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjectpersonální marketingcs
dc.subjectmarketing lidských zdrojůcs
dc.subjectkvantitativní výzkumcs
dc.subjectvystěhovalcics
dc.subjectlidský kapitálcs
dc.subjectzaměstnancics
dc.subject.translatedpersonnel marketingen
dc.subject.translatedHR marketingen
dc.subject.translatedquantitative researchen
dc.subject.translatedexpatriatesen
dc.subject.translatedhuman capitalen
dc.subject.translatedemployeesen
dc.titleInternal personnel marketing: a means of attracting and stabilizing expatriates in an international companyen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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Číslo 2 (2021)
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